Quay, a leading global eyewear company, announces its second campaign with multi-platinum, Grammy award-winning singer, rapper, and truth-teller, Lizzo. The second QUAY X LIZZO collection features a star-studded range of glammed-out sunnies, blue light glasses, and accessories—including a trio of the brand’s new limited-edition luxe sunnies—now available online.
The Collection
QUAY X LIZZO drop two features the brand’s bestselling shapes turned up with glammed-out details like hot pink lenses and literal star studs—starting at $65 AUD ($55 USD). The range also features three extremely limited-edition styles, priced at $145 AUD ($125 USD), featuring luxe details like genuine crystal embellishments.
For the campaign, Quay tapped Quinn Wilson, Lizzo’s Creative Director and long-time friend, to concept and direct the campaign and put Black excellence front and centre, both behind and in front of the camera.
This shoot felt like family. Quinn really took the lead with concepts and I followed her leadership. I trust her, so it’s easy to create together."
Lizzo.
CORE PHILANTHROPY INITIATIVE
As part of the brands’ ongoing commitment to philanthropy, with upcoming US elections, QUAY X LIZZO Drop two is turning the spotlight on the power of the vote.
QUAY X LIZZO stands for representation for all. Together, Quay and Lizzo are empowering their communities to use their voices and exercise their right to vote in the US election year. In the spirit of representation, Quay and Lizzo are teaming up with the US-based NAACP Legal Defense and Educational Fund Inc. (LDF), and the Lawyers' Committee for Civil Rights Under Law to lift barriers to voting in the US.
With the launch of the campaign, Quay is donating $100K to support that mission. The donation will help fund LDF’s Prepared to Vote initiative to protect voting rights and support Black political engagement and Lawyers' Committee's Election Protection program. Election Protection, anchored by the 866-OUR-VOTE hotline, is the US’ premier voter protection program working year-round to ensure that all voters have an equal opportunity to vote and have that vote count. Lizzo shares the brand’s sentiment:
Voting is a big way to contribute and to feel like we’re making a change. But the power of voting in midterm and local elections wasn’t something I was taught in school. I want to be part of informing future generations of our power. Representation is important to me. It helps people feel seen. It celebrates diversity. The American people deserve to feel seen and we deserve a government that reflects our beautiful diverse country and ideals.
Lizzo.
In addition, Quay is kicking off a voter awareness and education campaign centred around the rallying cry “2020 REPRESENT”. Leading up to the election, the brand plans to educate on barriers to voting that disproportionately impact communities of colour in the US, like access to absentee ballots, voter ID requirements, and felon disenfranchisement. Quay stands behind the belief that Voter education matters. Voter access matters. Representation matters.
On the brand’s continued partnership with Lizzo:
[Lizzo] represents what we are standing for in this moment. The importance of representation, of having a voice and using it to advocate for yourself and others, of being an active participant in our communities. Lizzo is all of these things, and with it, strikes the perfect balance of sharing the messages that matter and still spreading the joy that is her. It’s an honour for us to stand with her to confront these injustices and support the fight for voter access.
Jodi Bricker, CEO, Quay.
AUSTRALIAN PHILANTHROPY INITIATIVE
With the launch of the second QUAY X LIZZO collection in Australia, Quay is donating 50,000 meals to Foodbank Victoria to combat hunger in households that are affected by the COVID-19 pandemic.
To shop the QUAY X LIZZO collection, please visit QuayAustralia.com.au
MEDIA NOTES
ABOUT QUAY
Quay was born roadside on the festival circuit, soaking up good vibes and bold style. Inspired by the unfiltered self-expression of artists and festival-goers, they began to create cool, affordable sunnies. Today, Quay is backed by a diverse global community of passionate fans looking to express their selfie in every situation.
The belief that Community is Quay and that all people—regardless of gender, sexual orientation, race, or creed—deserve respect, opportunity, and love is central to everything that Quay does. Quay is committed to philanthropy and cause efforts to support the self-expression, confidence, and wellbeing of their global community.
Whether you want to Stay Shady in Quay sunnies or Scroll in Style in their blue light glasses, self-expression and confidence are Quay. Quay glasses give their community freedom to try on a new version of themselves on the daily, without breaking the bank—all sunnies and blue light glasses range from just $65 - $145 AUD ($55-$125 USD).
ABOUT LIZZO
Three-time Grammy Award-winning superstar Lizzo has become a household name with over 4 billion global streams and a platinum-selling debut album to date. With the help of anthemic smash hits like the 5-times Platinum “Truth Hurts,” the 3-times Platinum “Good As Hell,” and the Platinum “Juice,” Lizzo’s Nice Life Recording Company/Atlantic Records debut album CUZ I LOVE YOU, released on April 19th 2019, debuted at #6 on the Billboard Top 200 Albums chart and spent 24 consecutive weeks in the chart’s Top 10. “Truth Hurts” also became the longest running #1 by a solo female rap artist in history, after spending seven weeks atop the charts.
Since the release of the meteoric CUZ I LOVE YOU, Lizzo has been named both Time Magazine and Entertainment Weekly’s 2019 Entertainer of the Year, and has graced the covers of Rolling Stone, Billboard’s Grammy Preview Issue, British Vogue, Elle’s Women In Music Issue, and many others. Additionally, Lizzo kicked off 2020 with a showstopping opening performance at the 62nd Annual Grammy Awards and took home three big wins, in addition to being the most-nominated artist of the year. 2020 has also seen her win the awards for Best Female R&B/Pop Artist at the 2020 B.E.T Awards and both “Entertainer of the Year” and “Outstanding Video” at the 2020 NAACP Awards. Her list of high-profile TV performances also include the 2019 American Music Awards, VMAs, B.E.T. Awards and Saturday Night Live, in addition to in depth profiles on CBS This Morning’s Grammy primetime special and CBS Sunday Morning.
MEDIA CONTACT
Zsa Zsa Vella (Quay Australia)
DXD AGENCY
zsazsa@dxd.agency
DXD AGENCY
zsazsa@dxd.agency
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