Pioneering products is our legacy. Protecting the planet is our long game. Re:Bound is our first step, and we're just getting started.
In an exciting Champion world-first, on August 4th, the innovative athletic and streetwear brand will launch its inaugural line of sustainable streetwear crafted from recycled cotton cuttings, typically discarded during production. Champion’s Re:Bound collection is constructed from 45% pre-consumer recycled cotton that has been transformed into a premium collection of high-quality women’s, men’s and genderless basics. Champion’s Reverse Weave fabric is durable, shrink resistant and made to last.
To launch the collection, Champion has partnered with prominent Australian influencers, up-cyclers and sustainability advocates Philip O’Donahoo and Jaida The Creator to star in the campaign, and to create unique, one-of-a-kind pieces from the Re:Bound fabric used as the backdrop to the shoot.