DC Shoes is once again partnering with Los Angeles-based streetwear brand ROKIT. The two brands launched a much sought after collab in 2019, and now they’re dropping an exclusive snow collection for Winter 2021.
With DC’s proven performance-driven snow tech and ROKIT’s unapologetic energy, the collection proves to be greater than the sum of its parts.
Blending bold prints with on-mountain performance, ROKIT set some of DC’s favorite snow gear ablaze in an aggressive blue and green flame print.
The colorful flames pop on DC’s all-mountain 156 snowboard and the best-selling Revival Bib. The collection is rounded off with a beanie, Hoodaclava, gloves and the Podium jacket. The end result is the perfect mix of form, function and finesse.
100% DC. 100% ROKIT.
DC X ROKIT drops Wednesday, November 18 and is available at dcshoes.com.
MEDIA NOTES
1. Collection Breakdown
ROKIT SALUTE GLOVE USD $49.95
ROKIT PODIUM JACKET USD $249.95
ROKIT CHESTER USD $26.95
ROKIT HOODACLAVA USD $49.95
ROKIT REVIVAL BIB USD $299.95
THE 156 ROKIT SNOWBOARD USD $420.00
ROKIT PODIUM JACKET USD $249.95
ROKIT CHESTER USD $26.95
ROKIT HOODACLAVA USD $49.95
ROKIT REVIVAL BIB USD $299.95
THE 156 ROKIT SNOWBOARD USD $420.00
2. View / Access Imagery
Flat Lay DC x Rokit Product Images
ABOUT ROKIT
Inspired by a unique marriage of skateboarding and street basketball subcultures framed in a contemporary aesthetic, ROKIT founders Nico Guardalabene, Bam Barcena, and Rion Barcena are leading a movement for the youth. From the paint to the ledge, on and off the court, ROKIT is a reflection of a lifestyle familiar to many but lived by few.
ABOUT DC SHOES
When DC launched in 1994, it was a profound disruption to the skateboarding industry—a juxtaposition of skateboarding, music, art, and streetwear with oversized confidence, style, and performance. DC established itself with groundbreaking products and an unmatched roster of team-riders who lived and breathed the brand ethos. DC helped shape modern collaboration culture by pioneering partnerships with the likes of Supreme, FTP, Shepard Fairey, and Buscemi. In 2020, DC continues to push the envelope by collaborating with bold brands like ROKIT.