Melbourne: January 18, 2020

CHAMPION DROPS A SECOND MORE SUSTAINABLE STREETWEAR COLLECTION: RE:BOUND WASHED BLACK

18 January 2021

Pioneering products is our legacy. Protecting the planet is our long game. Re:bound is our first step, and we're just getting started.

Following on from their inaugural line of more sustainable streetwear released in 2020, drop 2 - Champion Re:bound Washed Black - launches on Tuesday, January 19.

Crafted from a minimum of 45% pre-consumer recycled cotton, the recycled and vintage-inspired collection features signature Champion Re:bound styles in a brand new colour-way, as well as two new women’s styles and genderless basics that are durable, shrink resistant and most importantly, made to last.

For drop two, Champion has partnered with professional NBL player turned sustainable fashion designer Obi Kyei and model, DJ and sustainability advocate Amber to front the campaign and educate consumers about the importance of sustainable production in the fashion industry.

Taking time off this year due to Covid-19, Obi – who plays for the Adelaide 36ers – created his own clothing line motivated by his sustainable fashion values. With a mission to reuse, recycle and repurpose, his ready-to-wear and one-of-a-kind vintage collections re-work pre-existing garments and utilise deadstock materials, contributing to the circular fashion economy. In his own words:

I’ve always loved clothing, especially the ability to switch it up and wear something new every time. But for me now, it’s about how I can create that feeling of having something brand new, without draining on our resources to produce it. Every person, every industry, and every brand NEEDS to start thinking sustainably. Champion is taking that big step.

Obi Kyei, face of Re:bound Washed Black

Model, DJ and soon to be florist Amber, shares a similar sentiment:

We only have one earth and we have to take care of it. Reframing the way we navigate consumption is super important and it’s great to see a major streetwear brand like Champion taking sustainability seriously.

Amber, face of Re:bound Washed Black

Champion Australia/New Zealand on partnering with Obi and Amber:

Our ongoing commitment to ethical clothing production inspired us to provide a platform to support and showcase local champions of the circular fashion movement like Obi and Amber. As the official apparel partner of the NBL, we were particularly keen to partner with Obi for our 2nd drop of Re:bound to highlight the strong link between basketball, fashion and a sustainable future.

Champion Australia/New Zealand

Champion Re:bound Washed Black is available from January 19th at champion.com.au/rebound and in select stores nationally.

Click here for more on Champion's sustainability commitment and view the company's broader sustainability goals here.

Media Notes

All high-res imagery included in this press release can be viewed and downloaded here: http://dxd.media/3igEzZ6

About Champion

Since 1919, Champion has pioneered some of the most well-known innovations in athletic apparel, setting new standards for sport and lifestyle. In doing so, the brand has reimagined, reinvented and reignited what it means to be a champion.

Designed for every-body, Champion transcends the gym, the field, the studio and the street with a range of innovative athletic apparel designed with innovation and uncompromised quality at its core.

Champion’s parent company, Hanesbrands, has an established industry-leading ethical sourcing program which has been in place for more than 20 years. The ethical sourcing program is accredited by the Fair Labor Association (FLA), a global leader in the promotion and protection of workers’ rights.

Champion, along with other brands in the Hanes family, achieved a grade A rating in the 2019 Ethical Fashion Report. You can find a detailed report via baptistworldaid.org.au.

Champion is available at department stores, sporting goods stores, speciality retailers, and champion.com.au