DC Shoes hops into the kitchen with animated sitcom Bob's Burgers— mixing the authentic skateboarding flavors of DC with those of the Belcher family in a collaboration that delivers delicious new footwear and apparel.
Inspired by those famous Bob's puns, DC partnered with US chef, media personality, and Eggslut and Amboy founder Alvin Cailan to create a series of seven original burger recipes inspired by skateboarding tricks. Think burgers like the Pop Chevre It, Portobell-No Comply, Frontside 360 Pickle Flip, and Big Spin-ach, turned into custom graphics and deployed across the capsule collection.
Chef Alvin brings the recipes to life with impromptu cooking videos 7 Days of Burgers. Cailan cooks up all seven DC x BB recipes before pro skateboarders Wes Kremer and Ish Cepeda. The tutorials are designed to inspire, encouraging the public to upgrade their grill game ahead of the Summer and are available on DC's YouTube channel.
I love burgers, and I love skating! So when I got asked to work with DC Shoes and Bob's Burgers, I jumped at the opportunity. Two Worlds that I'm obsessed with colliding. Watching the skate trick-inspired burgers come to life and tasting them with the pros was epic; I couldn't believe they ate all of them.
Alvin Cailan, Chef.
MEDIA NOTES
- DC x BB is available May 1 at dcshoes.com and select stores
- 7 Days of Burgers is available from May 1 at DC's YouTube channel
- View + select flat lay and lifestyle images (web-sized, no login required)
- Catch new episodes of BOB’S BURGERS Sundays at 9/8c on FOX
ABOUT DC SHOES
When DC launched in 1994, it was a profound disruption to the skateboarding industry—a juxtaposition of skateboarding, music, art, and streetwear with oversized confidence, style, and performance. DC established itself with groundbreaking products and an unmatched roster of team-riders who lived and breathed the brand ethos. DC helped shape modern collaboration culture by pioneering partnerships with the likes of Supreme, FTP, Shepard Fairey, and Buscemi. In 2020, DC continues to push the envelope by collaborating with bold brands like Bob's Burgers, AC/DC, 40s & Shorties, Paterson, and Doublet.
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