KAROL G BRINGS THE 2000s HYPE.

Multi-platinum superstar KAROL G hit the press circuit last week to promote her new album KG0516 with appearances on The Tonight Show with Jimmy Fallon, Complex Sneaker Shopping and interviews popping up far and wide celebrating her new album. 

Her new single El Makinon featuring Mariah Angeliq is filmed in New York City and is filled with that NYC 2000's era hype, with KAROL G wearing one of the 2000s most iconic skate shoes, the Pure by DC Shoes. 

Standing the test of time, the Pure has long been one of DC's most popular skateboard shoes. The tried-and-true upper design comes in all the essential colorways, with just enough (but never too much) padding to make it one of the most versatile and comfortable skate shoes around.

Sneaker die-hard KAROL G goes on the record as a major fan of DC Shoes, even mentioning the brand in last week's Sneaker Shopping With Complex (from 2:28):

DC Shoes was one of the most defining footwear brands of the 2000s. A juggernaut from the late '90s; the brand knocked sales out of the stratosphere as they released their groundbreaking skateboarding meets urban footwear silhouettes.

By the mid-2000s, it was almost impossible to turn on MTV without spotting the iconic shoes on celebrities and skateboarders. We're talking Travis Barker, Lil Wayne, Justin Bieber, Avril Lavigne, Wu-Tang, Rob Dyrdek, and their insanely talented team of professional skateboarders.

With baggy denim and utility wear being called out as one of 2021s most significant fashion trends, DC Shoes are here to school you on some of their biggest hits from this era, that will service all of your baggy, bootleg, loose or wide-fit denim and cargo needs.

- The DC Pure is available worldwide at dcshoes.com 
- In 2020 Justin Bieber stepped out in the DC Pure, the DC Lynx OG, and wore the DC Court Graffik in Drake and DJ Khaled's Popstar music video

When DC launched in 1994, it was a profound disruption to the skateboarding industry—a juxtaposition of skateboarding, music, art, and streetwear with oversized confidence, style, and performance. DC established itself with groundbreaking product and an unmatched roster of team-riders who lived and breathed the brand ethos. DC helped shape modern collaboration culture by pioneering partnerships with the likes of Supreme, FTP, Shepard Fairey, and Buscemi. In 2021, DC continues to push the envelope by collaborating with bold brands like 40s & Shorties, Doublet and Rokit.

@dcshoes @dc_womens