As part of their new RE/SOLVE sustainability initiative, DC Shoes has created limited-edition versions of their popular new Manual style using repurposed military textiles.
The SURPLUS PROJECT is highlighted by an extremely special run (only 100 total pairs made) of Manuals made from authentic military mail bags once used to transport the letters carrying the hearts and hopes of soldiers, sailors, and loved ones back home.
The WWII-era fabric has all the character and patina one would expect, making each pair of shoes truly one-of-a-kind. Complete with a letter-inspired insole, bespoke branding, and ammo-box packaging, this is a unique project from DC.
In addition to the 100 x mailbag Manuals, The SURPLUS PROJECT includes a larger, but still limited, run of Manuals built using NOS (new old stock) military fatigue textiles.
Offered in two colorways; Black and Olive, the NOS shoes feature custom “Lest We Forget” branding with a military-inspired version of the DC logo and a red poppy—the internationally recognized symbol for commemorating the ultimate sacrifice so many men and women paid while fighting to protect freedom. Poppies represent remembrance and hope for a peaceful future.
We see this as a chance to simultaneously honor our military heroes, to push our eco-minded RE/SOLVE efforts forward, and to offer something special to our customers—who we know love military/camo vibes. This will be a perennial program, with a follow-up drop set for Veterans Day 2021. And the best part is, we’ll be donating shoes to veterans in need.
Michael Minter, Global Head of Marketing, DC Shoes.
Media Notes
- DC Shoes are donating shoes to veterans in need as part of this initiative.
- The super-limited mailbag Manuals (100 pairs only) are available on July 1, exclusively at DCShoes.com, RRP USD $75.
- DC's limited NOS (new old stock) Manuals in Black and Olive are available from July 1 at dcshoes.com and select retail stores worldwide, RRP USD $65.
About DC RE/SOLVE
At DC we’re pushing towards a more sustainable future. We’re elevating our efforts to minimize waste and conserve resources incorporating recycled and organic materials throughout our product line. DC RE/SOLVE is our commitment to progression, seeking out smarter processes to create smarter products.
About DC SHOES
When DC launched in 1994, it was a profound disruption to the skateboarding industry—a juxtaposition of skateboarding, music, art, and streetwear with oversized confidence, style, and performance. DC established itself with groundbreaking products and an unmatched roster of team-riders who lived and breathed the brand ethos.
DC helped shape modern collaboration culture by pioneering partnerships with the likes of Supreme, FTP, Shepard Fairey, and Buscemi. DC continues to push the envelope by collaborating with bold brands like X-Large, Doublet, and Rokit.