DC Shoes releases a short documentary highlighting the efforts of Cuba Skate, a nonprofit organization dedicated to cultivating a sustainable future for skateboarding in Cuba. The film sees DC pro-skateboarder Madars Apse join a crew of skateboarders and cinematographers as they get hands-on with Cuba Skate to gain an inside look at the burgeoning skate scene in Cuba.
Beyond bringing skateboarding to the island, the film showcases how Cuba Skate brings together youths in the local community to help them develop skills such as recycling, woodworking, construction, photography, and more. By enriching the Cuban youth with useful life skills, Cuba Skate gives a new generation of leaders the tools for skateboarding and tackling everyday life challenges.
We work with a group of skateboarding organizations, corporations, pro skaters, and skate shops to support and uplift skateboarding here in Cuba.
Miles Jackson, Co-Founder, Cuba Skate
The film sees Apse skating with locals, helping build a DIY skatepark, and making his own skateboard. Seeing the locals find common ground with Apse—a professional skater from Latvia—is a testament to the unifying power of skateboarding and highlights the importance of Cuba Skate.
DC is releasing a limited shoe with Cuba Skate branding to celebrate the launch and will contribute to Cuba Skate to support its ongoing efforts.
- The full-length DC Shoes x Cuba Skate documentary (13 minutes) is available now (and embedded above) at youtube.com/dcshoes
- View + download lifestyle images (web-sized, no login required)
- View + download flat lay images (web-sized, no login required)
- The limited DC Shoes x Cuba Skate shoe is available September 19 at dcshoes.com
- DC Shoes x Cuba Skate is a project from the DC Shoes Re/Solve division, which is dedicated to DC projects that are smarter, cleaner, and more sustainable
Since 1994, DC Shoes has been committed to progression—from game-changing skate shoe designs to supporting the most groundbreaking skateboarders, snowboarders, and artists in the world. DC helped shape modern collaboration culture by pioneering partnerships with the likes of Supreme, FTP, Shepard Fairey, and Buscemi. In 2021, DC continues to push the envelope with more exciting collaborations. dcshoes.com @dcshoes
About Cuba Skate
Cuba Skate, Inc. is a 501c3 nonprofit organization based in D.C., LA, and Havana, Cuba. Cuba Skate operates in compliance with the American and Cuban governments and maintains unique permissions with the U.S. State Department to operate programs in Cuba. cubaskate.org @cubaskate