DC Shoes links up with Amsterdam-based Pop Trading Company for a custom skate collection.
The Pop crew helped DC design a unique, full-grain leather Lynx OG with a custom jewel DC logo. And because Amsterdam gets chilly in winter, Pop also designed a special version of DC’s heritage Navigator boot with premium hairy suede.
DC x Pop Trading Lynx OG
The collaboration has been a long time coming, but the two brands haven’t always seen eye to eye. In fact, DC sent Pop a "Cease and Desist" letter in 2018 when they saw Pop using their original logo in a shirt design. Of course, when DC realized this was Pop’s way of paying homage, they cleared the air and became fast friends
Now, they're going the extra mile for this collaboration with a special "friends and family" seeding kit. The ultra-limited kit (only 100 are available) includes a long-sleeve tee, hoodie, and a one-off Striker colorway. None of the three "friends and family" items are for sale, so they'll be highly sought after.
To accompany the collection, on October 8th Pop and DC are dropping a skate video edit featuring mutual team rider Logan Da Silva Ortiz, filmed by legendary Dutch videographer Sneep.
Media Notes
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- Addition videos will be added to this live press release as they're published
About DC Shoes
Since 1994, DC Shoes has been committed to progression—from game-changing skate shoe designs to supporting the most groundbreaking skateboarders, snowboarders, and artists in the world. DC helped shape modern collaboration culture by pioneering partnerships with the likes of Supreme, FTP, Shepard Fairey, and Buscemi. In 2021, DC continues to push the envelope with more exciting collaborations. dcshoes.com @dcshoes @dc_womens