Optimism and sunshine dominate the campaign while the Aussie brand commits to the UN Global Compact behind the scenes.
Long, sun-drenched afternoons with friends, good times, and intercontinental vibes fuel the Spring/Summer 21/22 campaign of the Australian resort wear brand, Mister Zimi. After a seemingly neverending 18 months of the pandemic, Somewhere...Someway...Someday... was collectively manifested through the hearts and minds of all who imagined their way out of daily monotony and drear.
The Spring campaign Somewhere... arrives just in time to fuel those escapist dreams, bringing its signature optimism, warmth, and vibrancy to your wardrobe and making your dopamine dressing dreams come true. With the next campaign installments dropping in November and December respectively, the brand has more wanderlust instore for its travel-deprived fans.
A wildly successful Australian brand, Mister Zimi is recognized for its bold, vibrant prints and vintage silhouettes. In step with their new campaign launch, Mister Zimi has relaunched its new website and announced its voluntary commitment to the United Nations Global Compact, a sustainability initiative spanning 162 countries that sees companies pledge to its guiding principles of trade.
Mister Zimi's Australian customers are incredibly loyal, and demand for the brand has surged in the USA and Europe. This demand has seen products sell out within hours of going live online, and the Australian brand is now releasing new collections monthly to keep up with demand.
With just a few short months until Australian international borders re-open, there's never been a better time to revive your resort wardrobe because you know you'll be back out there Someday...Someway...Somehow...
Media Notes
- View and download extensive images in the gallery (web-sized, no login required)
- New campaign imagery and collections will drop in November and December
- Products are available for loan (flat lay images are unavailable)
- Mister Zimi garments range from RRP USD $80-220 > AUD $109 - 299 > GBP £ 60- 159.
- Mister Zimi is available exclusively at MisterZimi.com and Mister Zimi boutiques
About Mister Zimi
Born in the tropics and now residing in the land of bohemian style in Byron Bay, it is no wonder that Mister Zimi exudes holiday relaxation in its 70s inspired designs. Husband and wife team Jimi and Zoe Paul have fused their names and design skills in a label that champions an easy-going aesthetic.
With patterns inspired by distant locations and cultures, each collection features distinctive and timeless prints in an impressive range of styles, from easy-to-wear shift dresses to jumpsuits, swimwear, and accessories. Offering versatile, trans-seasonal, and relaxed dressing, Mister Zimi asserts that summer is in style all year round.
Mister Zimi is available exclusively at misterzimi.com and its five Australian boutiques.