THEIR ICONIC MASTER OF REALITY ALBUM IN CUSTOM FOOTWEAR AND APPAREL COLLECTION.
DC teams up with Black Sabbath for a footwear and apparel collection, celebrating the 50 year anniversary of their genre-defining album, Master of Reality. The 1971 release is not only credited as one of the most important heavy metal albums of all time; it’s also eternally linked to skateboarding history with Sabbath providing the soundtrack for some of the heaviest-hitting video parts on record.
In addition to the DC X Black Sabbath Collection, produced in partnership with Bravado, DC produced a limited-edition tribute album, Shadow of Reality, available exclusively on vinyl - covering Master of Reality track for track.
The stacked artist lineup includes Harshmellow featuring special guests J Mascis, Jeff Ament, and Mario Rubalcaba, Surfbort, Lou Barlow, The Spits, King Khan, and The Melvins. DC also enlisted team riders to add their own, personal touch to the album. Longtime Sabbath fan and skateboarding legend Danny Way covered Embryo while the band UVWAYS, featuring DC pro skateboarder Evan Smith, covered Children of the Grave.
L to R: BB Bastidas, Danny Way
Shadow of Reality's LP cover art was custom designed by US fine artist BB. Bastidas and the album is strictly limited to 1,000 promotional copies globally, it is not available for sale. The fortunate souls who land these puppies will sleep soundly know that Shadow of Reality will forever remain in the underground; for true fans only.
Media Notes:
- DC x Black Sabbath is available at retailers worldwide and at dcshoes.com on October 31, 2021.
- View the extensive range of web-sized images in the gallery.
- Royalty-free images of Black Sabbath are included in the gallery.
- A small number of Shadow of Reality LP's are available for media giveaways.
About DC Shoes
Since 1994, DC Shoes has been committed to progression—from game-changing skate shoe designs to supporting the most groundbreaking skateboarders, snowboarders, and artists in the world. DC helped shape modern collaboration culture by pioneering partnerships with the likes of Supreme, FTP, Shepard Fairey, and Buscemi. In 2021, DC continues to push the envelope with more exciting collaborations. dcshoes.com @dcshoes @dc_womens
About Bravado
Bravado lives at the crossroads of music and fashion. We understand the power of smart merchandising, and we know how to create products that spark organic, emotional connections between fans and artists. Our world class capabilities have made us the leading provider of consumer, lifestyle and brand management services around the world. With teams in 40 countries, we create a tailored approach for every project — from creating new spaces in the market to bringing an artist’s creative vision to life. Bravado is about building brands and legacies that live on, beyond the music. bravado.com