MEET CHIEF - ATTITUDE AMPLIFYING, ETHICAL JEWELLERY FROM AUSTRALIA

Freshly launched, Australian demi-fine jewellery brand CHIEF is for the bold, the beautiful, and the unabashed. CHIEF is an Australian design brand with big ideas and a team with the experience to execute them.

CHIEF is a glamorous adventure to the life of your dreams, and the brand firmly believes that age is a state of mind. Remember raiding your sartorial senior's closets and styling their things your way? A cocktail dress over jeans, a military beret with a t-shirt, sneakers + pearls, a tuxedo blazer, and combat boots. Where did you wear it? Was it a good time? Where do you see yourself next?

Condense that raw energy into a physical brand, and you're there; welcome to the dream jewellery / hotel / oasis / life, that is, CHIEF, where subtle subversion, spirited individuality, skill, and seniority are encouraged, and your wildest dreams get fulfilled. It's a place where your he(c)art is full.

A signature piece in the Chief collection is the 3-in-1 Good Times necklace, designed to be worn three ways. The Good Times pendant is removable and features a cobra with a cubic zircon eye and inset ruby or emerald. The necklace has an adjustable slide fastening that makes it easy to adjust the length to suit any neckline or stack. Remove the pendant to wear the chain as a choker or lariat;  one necklace, three ways.  

Emerald, ruby, pearls, and precious and semi-precious gemstones are sustainably sourced and on high rotation throughout the collection. Chief jewels are hypoallergenic, using only fine sterling silver as the base metal. All gold jewels in Chief's collection use high-grade gold plating over solid sterling silver for maximum durability and prestige.  Swim, surf, live a life aquatic, treat yourself, #CHIEFyourself.

CHIEF's debut collection is available now at chief.international.