We are pleased to work with DC Shoes on this exciting project which uniquely celebrates Warhol as a non-conformist who challenged us to see the world differently. Warhol’s life and work continue to be a beacon for individualists who defy convention making him a natural muse for an organization rooted in skate culture. We are proud that proceeds from this project will generously contribute to the Foundation’s endowment from which it distributes cash grants to advance the visual arts.
Michael Dayton Hermann, Director of Licensing, Marketing and Sales, The Andy Warhol Foundation.
Andy Warhol should really be credited as the originator of collaboration culture. He smashed worlds together. He juxtaposed high with low and found magic in the mundane. To honor and extend his creative legacy, we used DC's authentic voice and skateboarding heritage to offer a fresh perspective, colliding iconic, yet otherwise unrelated, pieces from the Warhol archive. We can only hope Andy would be inspired and amused by the effort.
Michael Minter, Global Head of Marketing, DC Shoes.