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QUIKSILVER LAUNCHES APPAREL COLLECTION BASED ON NETFLIX ORIGINAL SERIES STRANGER THINGS 4

05 May 2022

The surf-lifestyle brand is a wardrobe partner of the second-biggest show in Netflix history.

In alignment with the show’s multiple release dates, Quiksilver will drop multiple capsule collections throughout the season, delivering a nostalgic throwback to the brand’s surf-inspired ’80s era while integrating elements from the Stranger Things 4 storyline.

Iconic surf-lifestyle brand Quiksilver is thrilled to announce its collaboration for the upcoming fourth season of the Netflix Original Series Stranger Things. The show will be released in two parts, with Volume One premiering on May 27 and Volume Two premiering on July 1.

Quiksilver has never partnered with a brand on this level and is excited and honoured to bring this Stranger Things collaboration to life. The apparel collaboration aims to seamlessly introduce both brands in a fresh and exciting way to new audiences worldwide.

Over the past three years, Quiksilver and the Netflix costume team have worked closely, diving into the Quiksilver design archives to not only take design and style inspiration for the cast wardrobe but also to revive some of the most iconic pieces and develop collaborative apparel collections available for consumer purchase.

The Stranger Things series takes place in the 1980s, and with access to classic styles from the Quiksilver archive, Netflix and Quiksilver have been able to develop truly original and era-specific collections reflective of the show’s setting and Quiksilver’s roots. The official Quiksilver x Stranger Things 4 collections will feature exclusive Quiksilver pieces worn by the cast throughout the show, fashion-forward pieces inspired by the Quiksilver 1980s archive, and Season 4 episode-specific merchandise.

Working so closely with the Stranger Things costume designer has been such a unique and special collaborative journey. We’ve been able to revive classic styles from the 1986 and 1987 Quik archive to align with Stranger Things 4, creating specific apparel for cast members and consumers alike. We’re excited to tell Quiksilver’s story through this season of Stranger Things and reach a new audience through the lens of a show they know and love.

Andrew Henry, Product Director, Quiksilver

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Quiksilver was an integral part of California fashion in the 1980s. The show is so true to the period that it only made sense to infuse Quiksilver archive pieces through the show this season. I hope the clothes will resonate with a younger audience who is inspired by the fashions back then and be a friendly reminder to the stylish viewers who followed fashion in the ’80s."

Amy Harris, Costume Designer, Stranger Things

To celebrate and amplify the apparel-collection launch, Quiksilver plans to hold unique consumer-facing pop-ups and larger-scale activations globally. The apparel collections will be available for purchase worldwide via Quiksilver.com.

MEDIA NOTES

There are four Quiksilver x Stranger Things capsule collections included in the partnership
The first capsule, 1986 releases May 20
The remaining three capsules will release on May 27
Stranger Things Season 4 releases worldwide on Netflix on May 27

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About Quiksilver

Quiksilver is an emblematic boardsports brand of Boardriders, Inc., founded by a group of surfing enthusiasts in Australia in 1969. True to a unique lifestyle, Quiksilver holds passion, authenticity and innovation to be fundamental values. The brand’s identity is represented by its logo, a mountain inside a wave, symbolizing its attachment to boardsports and their playgrounds: the sea and the slopes. Quiksilver products cover the whole range of sportswear, accessories and boardsports gear. Quiksilver is also intimately associated with the very best athletes and the biggest events in the history of boardsports. quiksilver.com

About Netflix

Netflix is the world’s leading streaming-entertainment service, with 222 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

About Stranger Things

Stranger Things is a Netflix Original Series created by The Duffer Brothers and produced by Monkey Massacre Productions and 21 Laps Entertainment. The Duffer Brothers serve as executive producers on the series alongside Shawn Levy and Dan Cohen of 21 Laps Entertainment and Iain Paterson.