EUPHORIA COSTUME DESIGNER HEIDI BIVENS ON WHY SKATEBOARDING IS FOREVER COOL.
    EUPHORIA COSTUME DESIGNER HEIDI BIVENS ON WHY SKATEBOARDING IS FOREVER COOL.
    Copy as Plain Text
    STYLE

    EUPHORIA COSTUME DESIGNER HEIDI BIVENS ON WHY SKATEBOARDING IS FOREVER COOL.

    27 July 2022

    2000's Juggernaut DC Shoes Champions Gen Z in Fall 22 Campaign.

    Euphoria captured the hearts of audiences worldwide. Revered for its ability to tackle dark themes that face today's youth, the show is lauded equally for its acting and fashion influence. The show captures real-world trends while simultaneously creating them.
    Notably, the show leans heavily into Gen-Z trends, pouring gasoline on y2k and early 2000s looks, and setting trends on fire. With 2000's juggernaut brand DC Shoes catching the attention of Gen Z content creators in recent years, and Jules wearing the DC Shoes Court Graffik this season, a creative collaboration like this was written into destiny.
    DC tapped esteemed creative Heidi Bivens to style their new season campaign and create looks true to both DC's skateboarding heritage and customer audience. The opportunity made sense to Bivens, who has extensive experience with fashion, skateboarding, and creative subcultures - she understands the symbiotic relationship between the three and how important brands like DC are to counter-culture.
    -DC_223_Womens_lifestyleL1030047.jpgDC_223_Womens_lifestyle0183(1).jpgL1020933.jpgDC_223_Womens_lifestyle0948.jpgDC_223_Womens_lifestyleL1030089.jpgDC_223_Womens_lifestyle1818 (1).jpgDC_223_Womens_lifestyle1609.jpgDC_223_Womens_lifestyle5662.jpgDC_223_Womens_lifestyle1061.jpgDC_223_Womens_lifestyle1061_BW.jpg-DC_223_Womens_lifestyleL1030098 (1).jpg-DC_223_Womens_lifestyleL1030112.jpgDC_223_Womens_lifestyle0497.jpgDC_223_Womens_lifestyle0542.jpgDC_223_Womens_lifestyle1406.jpgDC_223_Womens_lifestyle5699(1).jpgDC_223_Womens_lifestyle1818 (2).jpgDC_223_Womens_lifestyle1530.jpgDC_223_Womens_lifestyle1352 (1).jpg

    The authenticity behind cult brands has always given a certain kind of street cred. I love that you don't have to spend a ton of money on high fashion design, and you can still get respect from peers by wearing brands that align with your personal aesthetic, taste, and values.

    Heidi Bivens, Costume Designer and Stylist. 

    No Gen-Z look is complete without damn-fine beauty, and long-term DC collaborator and Euphoria alumni Alexandra French masterminded the beauty once again for the fall campaign. On Euphoria, French worked under the show's Makeup Designer Donni Davy, co-founder of Half Magic Beauty, to create some of the world's most viral beauty trends.

    I absolutely love working with my DC fam! The collaboration and creative freedom is always so fun. Everyone brings the best energy to set and it never feels like work. Working closely with Heidi on this shoot was so incredible. I based all of my makeup design choices on the looks she was putting together.

    Alexandra French, Make-up Artist and Director of Artistry at Freck.

    Emerging model Thalia Besson was the perfect campaign muse, vibing the 2000s on and off set; Besson's classic, low-key beauty melts hearts.
    If you haven't heard it loud and clear already, put away those skinny jeans and slim-toe shoes, it's DC's time to shine. 
    DC's fall collection drops August 3 and is available worldwide at dcshoes.com and select retailers.

    Media Notes

    2000sy2kheidi bivensdc shoes
    Cookies Policy
    We use cookies to give you the best experience when you visit our website.
    Block
    Got it!