The first skateboarder in history formally sponsored by a luxury fashion house switches it up for heritage skate brand DC.
Lucien represents a compelling connection between skateboarding and fashion. He is a truly unique talent and we look forward to his creativity, both on and off-board, becoming a great asset for the Brand. His undeniable style comfortably links DC’s heritage to DC’s future. It’s just a great fit.
Michael Minter, Global Head of Marketing, DC Shoes.
Before, it was skateboarding to luxury. Now, it’s luxury to skateboarding. I’m excited to keep pushing the envelope and narrative… all in the name of V.
Lucien Clarke, Pro Skateboarder.