Bringing DJs, Lemonade, Hoodies, and Big Dreams to Brunswick St for the First Time.
Melbourne's PushPull is going all-out for this Saturday's Lemonade Stand Pop-Up at Fitzroy's ALT-House, just off Brunswick Street.
Known for creating sellout, made-to-order apparel drops, PushPull has amassed a hungry fanbase who appreciate the brand's late 90's / early aughts-inspired designs as much as its devotion to its community. Their recent Prahran pop-up had customers camped out from 5 am to get their hands on some of PushPull's limited-edition, one-and-done drops of high-quality tees and hoodies. Saturday's Lemonade Stand Pop-up is expected to sell out early with fans camping overnight and anticipated queues. Push Pull will give out free lemonade to keep the vibe up, and Selena Wong will be on the decks.
PushPull was founded in a garage in 2019 with a screen printer, a few blank t-shirts, and zero business experience. Inspired by the communities built by industry heroes like Virgil Abloh, Kanye West, Sean Wotherspoon, and Tyler, The Creator, PushPull has grown substantially in just a few short years. Driven by Vicent Adduci, George Harte, and Ed Phillips, the trio is determined to encourage and empower like-minded youth to dive into their passions in whichever field that might be.
Many companies talk about community, but very few are hands-on. PushPull is as grassroots as it gets, transparently sharing its creative process while simultaneously uplifting and celebrating the creative endeavors of its customers, whether through social media shout-outs or product collaborations; PushPull is here to serve. True community is what turns a label/company into a brand.
DOORS OPEN WHEN YOU PUSH PULL.
MEDIA NOTES
Who: PushPull
What: PushPull Lemonade Stand Pop-up.
Where: ALT-House, 108 Moor St Fitzroy (Just off Brunswick St)
When: Saturday, July 30, 10 am - 4 pm.
Cost: Free.
What: PushPull Lemonade Stand Pop-up.
Where: ALT-House, 108 Moor St Fitzroy (Just off Brunswick St)
When: Saturday, July 30, 10 am - 4 pm.
Cost: Free.
