DC Shoes is partnering with the iconic party favorite that ignites any occasion, Fireball Whisky, to create a red-hot edition of their best-selling Manteca 4 shoe. Packaged in a premium gift-ready box complete with individual dust bags and a custom flask, this special offering will be available exclusively on dcshoes.com beginning November 30, 2022.
In addition to cameo appearances in DC skateboarding videos over the years, Fireball is known as the preferred choice of snowboarders looking for a little heat after a cold day on the mountain. Featuring unique co-branding, a luxe red real suede upper, a whisky-inspired gum sole, and premium touches throughout, this one-off colorway is the perfect gift for whisky lovers and DC fans alike.
DC's Global Head of Marketing, Michael Minter, spoke of the collab: "Fireball occupies a special place in hearts and culture. It's that go-to option for having a good time with friends...especially during the holidays. And since our of-age skateboarders and snowboarders have been known to enjoy a shot or two, we thought it was high time for a little collaboration."
“We’re excited to collaborate with DC to bring our brands to life in a fun way,” said Danny Suich, Global Brand Director, Fireball. “Fireball has an irreverent and mischievous spirit born from the idea that convention is meant to be broken – much like that of DC. We want to encourage people to Free Their Fire by saying no to what's expected, yes to freedom and ‘f it’ to turn the mundane into the memorable, and we know our fans will do so proudly while wearing these spicy kicks.”
About DC Shoes
Since 1994, DC Shoes has been committed to progression—from game-changing skate shoe designs to supporting the most groundbreaking skateboarders, snowboarders, and artists in the world. DC helped shape modern collaboration culture by pioneering partnerships with the likes of Supreme, FTP, Shepard Fairey, Buscemi, Doublet, and Carrots. In 2022, DC continues to push the envelope with more exciting collaborations. dcshoes.com @dcshoes @dc_womens