DC Shoes is partnering with the iconic party favorite that ignites any occasion, Fireball Whisky, to create a red-hot edition of their best-selling Manteca 4 shoe. Packaged in a premium gift-ready box complete with individual dust bags and a custom flask, this special offering will be available exclusively on dcshoes.com beginning November 30, 2022.
In addition to cameo appearances in DC skateboarding videos over the years, Fireball is known
as the preferred choice of snowboarders looking for a little heat after a cold day on the
mountain. Featuring unique co-branding, a luxe red real suede upper, a whisky-inspired gum
sole, and premium touches throughout, this one-off colorway is the perfect gift for whisky lovers
and DC fans alike.
DC's Global Head of Marketing, Michael Minter, spoke of the collab: "Fireball occupies a special
place in hearts and culture. It's that go-to option for having a good time with friends...especially
during the holidays. And since our of-age skateboarders and snowboarders have been known to
enjoy a shot or two, we thought it was high time for a little collaboration."
“We’re excited to collaborate with DC to bring our brands to life in a fun way,” said Danny Suich,
Global Brand Director, Fireball. “Fireball has an irreverent and mischievous spirit born from the
idea that convention is meant to be broken – much like that of DC. We want to encourage
people to Free Their Fire by saying no to what's expected, yes to freedom and ‘f it’ to turn the
mundane into the memorable, and we know our fans will do so proudly while wearing these
spicy kicks.”
The Fireball X DC Shoes Manteca 4 will be exclusively available on DCshoes.com beginning on November 30, 2022. For more information follow DC Shoes on @dcshoes @dc_womens and @fireballwhisky on Instagram.
Media Notes
- Fireball X DC Shoes drops on November 30, 2022, and is available worldwide at select stores and at dcshoes.com
- View + select Fireball X DC Shoes Lifestyle Imagery
- View + select Fireball X DC Shoes Product Imagery
About DC Shoes
Since 1994, DC Shoes has been committed to progression—from game-changing skate shoe designs to supporting the most groundbreaking skateboarders, snowboarders, and artists in the world. DC helped shape modern collaboration culture by pioneering partnerships with the likes of Supreme, FTP, Shepard Fairey, Buscemi, Doublet, and Carrots. In 2022, DC continues to push the envelope with more exciting collaborations. dcshoes.com @dcshoes @dc_womens