Fashion-forward jewellery brand APM Monaco pays tribute to its 40th anniversary with the launch of the unique Yummy Collection.
The Yummy Collection by APM Monaco is an exclusive collection celebrating 40 years of the brand's presence in the jewelry industry. Inspired by gummy bear candies, the collection is chic, trend-driven, and youthful.
When I started to think about the design of this collection, I wanted it to be meaningful for the brand, to resonate with all members of the APM family. Motivation, know-how, team spirit, talent, soul, passion… these are the values of APM.
Kika Prette, Creative Director, APM Monaco
The collection highlight is the Yummy Bear, introduced in four colour variants- Valentine, Mood, Wonderland, and Captain. Designed using micro-paved multicolour stones, it stays true to the luxurious spirits of the brand while being trendy.
Most Yummy Bear pendants in the Yummy collection feature a clip that allows its wearer to customise their look and mix up their styling.
The Yummy Collection pieces are available in silver and gold, featuring gemstones and pearls. The exclusive collection includes cute nylon bracelets in three colour variants with silver and gold accents and a choice of either a small or medium-sized Yummy Bear. The metal accents on the bracelets are made with 95% recycled materials, fulfilling APM Monaco's dedication to sustainability.
Along with the gender-neutral Yummy Collection, APM Monaco also launched exclusive jewelry boxes, bags, pouches, and t-shirts, celebrating its 40th anniversary.
- View and download web-sized product images
- View + download web-sized campaign images
- Campaign features APM Monaco ambassadors Thylane Blondeau (french model) and Baptiste Giabiconi (model and muse of Karl Lagerfeld)
- Yummy pieces have been worn by Formula 1 driver Charles Leclerc who is sponsored by APM Monaco
- Products are available for loan
- APM Monaco Collection Yummy products range from RRP AUD $105- $1,035
- Yummy Collection is exclusively available at the APM Monaco boutiques and at www.apm.mc
About APM Monaco
It started with a female founder and her son in Monaco, Monte- Carlo, 1982. Ariane and Philippe Prette were key manufacturers in gold, diamonds, and other precious stones for acclaimed jewelers around the world.
In 2012, backed by 30 years of dedication and experience in an industry, as well as mastering quality craftsmanship, Philippe Prette, today the CEO, created the brand APM Monaco, together with his wife Kika Prette, the Chief Creative Officer. Their vision came to life because of their combined experience in the jewelry and fashion industries. Today APM Monaco is a leader in the fashion silver jewelry market.
APM jewelry is chic. APM is Monaco, synonymous with elegance, savoir-vivre, and luxury living. APM Jewelry is fashion-forward. APM is street style, catwalks, trends, art. APM is smiling in the South of France. A lifestyle represented by a positive attitude, a sense of welcoming, simplicity and kindness.
"We are 'chic, fashion, and smile'- it's in our creation, production, communication, distribution, and the relationship we have with our internal teams and the APM lovers around the world."