A DYNAMIC FASHION AND MUSIC COLLABORATION LAUNCHES IN AUSTRALIA.
SHEIN, the global fashion giant, and Ultra Music Festival, one of the world's leading electronic dance music events, have launched an exclusive fashion collaboration range in Australia. In addition, SHEIN will host an immersive SHEIN GLAM STATION POP-UP at the festival in Melbourne on Saturday, April 15.
The much-anticipated collection, SHEIN X ULTRA AUSTRALIA, is available online from Tuesday, April 4, and promises to fuse the vibrant energy of the music festival with innovative designs and affordability synonymous with the SHEIN brand.
The SHEIN X ULTRA AUSTRALIA collection features an eclectic mix of clothing and accessories catering to both men and women. Each piece exudes the boldness and excitement that embody the spirit of Ultra Music Festival. The range includes statement-making festival outfits, such as graphic tees, neon bodysuits, holographic separates, reflective jackets, and unique accessories like fanny packs, sunglasses, and face masks. It showcases a colorful palette of neon hues, bold patterns, and futuristic elements, ensuring the festival-goers express their personal style.
The SHEIN x ULTRA AUSTRALIA collaboration is a testament to both brands' commitment to pushing boundaries and connecting people through shared passions for fashion and music. This partnership aims to provide an unforgettable experience for festival-goers and fashion enthusiasts, merging their worlds harmoniously and stylishly.
To shop the SHEIN x ULTRA AUSTRALIA collection, visit au.shein.com or download the SHEIN app on iOS and Android devices.
SHEIN is a global fashion retailer known for its affordable, on-trend clothing and accessories. Founded in 2008, the company has grown exponentially, with customers in over 150+ countries and regions worldwide. SHEIN is committed to providing high-quality fashion at competitive prices, empowering its customers to express their unique styles. au.shein.com
About Ultra Music Festival:
Ultra Music Festival is a world-renowned electronic dance music event held annually in Miami, Florida, with satellite events taking place around the globe. Established in 1999, Ultra has grown to become a premier destination for fans of electronic dance music and has featured performances by top-tier international DJs and artists. Ultra Music Festival is dedicated to providing an unparalleled festival experience, combining innovative stage design, cutting-edge technology, and unforgettable live performances. ultraaustralia.com