DC Shoes collaborates with skate team rider and creative multi-hyphenate Lucien Clarke to deliver a collaborative, hybrid OG skate silhouette, debuting with Clarke's eponymous brand DCV'87.
Media Notes:
- DC x DCV'87 releases worldwide July 22 at select stores and DCshoes.com
- Scroll further for a Q+A interview with Lucien.
- View the web-sized lifestyle imagery. Please credit Julian Klincewicz.
- MSRP $120 USD.
Lucien Clarke personifies DC's unique positioning at the intersection of style, performance, skateboarding, and fashion. Jamaican-born, London-bred Clarke has traversed an eclectic path through life - from his career as a professional skateboarder to his emerging career as a Creative Director - he has become one of the most influential faces of streetwear in the process, representing brands including DC Shoes and Palace Skateboards to Louis Vuitton to Calvin Klein and Gucci.
This DC x DCV'87 collaboration introduces the DCV'87 Lynx, a unique combination of a Lynx Zero upper and Lynx OG sole, a hybrid designed by Lucien and custom-tailored to his personal preferences.
Jamaica is my birthplace, and New York and London raised me. Paris and Virgil changed my life.
Lucien Clarke.
With this highly-personal creative project, it made sense to shoot in Clarke's Jamaican birthplace, where he traveled to shoot the lookbook with fellow DC and Palace skateboarder Kanin Garner and photographer Julian Klincewicz recognized for his recent video and photography work for Louis Vuitton, Virgil Abloh, Kayne West, and Beyoncé.
Credit: Julian Klincewicz
Our first project with Lucien is all about the innate chemistry between DC's heritage and his creative point of view. DC meets DCV'87. It just made too much sense, so we made it the jumping off point for what will be a series of exciting projects to come.
Michael Minter, Global Head of Marketing, DC Shoes.
Q+A WITH LUCIEN
1. Ok, so tell us how it feels to drop your first project with DC?
[Lucien] Feels amazing man, international rollout! Really important, and excited to get my vision out for such an iconic shoe silhouette.
2. We know this isn’t a pro model per se but rather a collab with your brand DCV'87. Can you tell us about DCV'87? What's your vision for it?
[Lucien] (DCV'87 is) the collaboration between my mind and skateboarding. My brand really has no limits, never boxed in, only open-minded creativity.
3. Is the fact that your brand and footwear sponsor share the initials “DC” just a coincidence? Or is there more to it than that?
[Lucien] Waaaaay more to it. 87 says fate backwards.
4. You’ve kind of gone full circle with skateboarding, streetwear, and high fashion. Tell us about that journey and where this project fits into that.
[Lucien] The natural flow of skateboarding into luxury, luxury to skateboarding.
[Lucien] Feels amazing man, international rollout! Really important, and excited to get my vision out for such an iconic shoe silhouette.
2. We know this isn’t a pro model per se but rather a collab with your brand DCV'87. Can you tell us about DCV'87? What's your vision for it?
[Lucien] (DCV'87 is) the collaboration between my mind and skateboarding. My brand really has no limits, never boxed in, only open-minded creativity.
3. Is the fact that your brand and footwear sponsor share the initials “DC” just a coincidence? Or is there more to it than that?
[Lucien] Waaaaay more to it. 87 says fate backwards.
4. You’ve kind of gone full circle with skateboarding, streetwear, and high fashion. Tell us about that journey and where this project fits into that.
[Lucien] The natural flow of skateboarding into luxury, luxury to skateboarding.
5. You often say “I saw this coming.” Tell us what that phrase means to you relative to this moment.
[Lucien] I saw this coming, really means what it says; we planned this like an architect.
[Lucien] I saw this coming, really means what it says; we planned this like an architect.
6. You seem to be striking a balance between having fun and not taking anything too seriously, yet also really going after this new chapter of life as a creator and entrepreneur. What does “It’s not a fucking game” mean to you relative to that?
[Lucien] Its not a fucking game means more dents for Virgil!
7. Are there any interesting details we should be aware of with these shoes?
[Lucien] The insoles screams “I saw this coming”and “it’s not a fucking game”.
[Lucien] Its not a fucking game means more dents for Virgil!
7. Are there any interesting details we should be aware of with these shoes?
[Lucien] The insoles screams “I saw this coming”and “it’s not a fucking game”.
The highly anticipated DC Shoes x DCV'87 collection releases globally on July 22, 2023. For more information about the collaboration, please visit DCShoes.com.
About DC Shoes
Since 1994, DC Shoes has been committed to progression—from game-changing skate shoe designs to supporting the most groundbreaking skateboarders, snowboarders, and artists in the world. DC helped shape modern collaboration culture by pioneering partnerships with the likes of Supreme, FTP, Shepard Fairey, Buscemi, Doublet, and Carrots. In 2023, DC continues to push the envelope with more exciting collaborations. dcshoes.com @dcshoes @dc_womens
About Lucien Clarke
Lucien Clarke is a professional skateboarder renowned for his exceptional skills and distinctive style. Known for his innovative approach to fashion and commitment to skateboarding culture, Lucien has become a highly influential figure in the skateboarding community. DCV'87 is Lucien's lifestyle brand representing his unique artistic expression and love for skateboarding. IG @lucienclarke @darkclarke87views