DC Shoes collaborates with skate team rider and creative multi-hyphenate Lucien Clarke to deliver a collaborative, hybrid OG skate silhouette, debuting with Clarke's eponymous brand DCV'87.
Jamaica is my birthplace, and New York and London raised me. Paris and Virgil changed my life.
Credit: Julian Klincewicz
Our first project with Lucien is all about the innate chemistry between DC's heritage and his creative point of view. DC meets DCV'87. It just made too much sense, so we made it the jumping off point for what will be a series of exciting projects to come.
Michael Minter, Global Head of Marketing, DC Shoes.
Q+A WITH LUCIEN
[Lucien] Feels amazing man, international rollout! Really important, and excited to get my vision out for such an iconic shoe silhouette.
2. We know this isn’t a pro model per se but rather a collab with your brand DCV'87. Can you tell us about DCV'87? What's your vision for it?
[Lucien] (DCV'87 is) the collaboration between my mind and skateboarding. My brand really has no limits, never boxed in, only open-minded creativity.
3. Is the fact that your brand and footwear sponsor share the initials “DC” just a coincidence? Or is there more to it than that?
[Lucien] Waaaaay more to it. 87 says fate backwards.
4. You’ve kind of gone full circle with skateboarding, streetwear, and high fashion. Tell us about that journey and where this project fits into that.
[Lucien] The natural flow of skateboarding into luxury, luxury to skateboarding.
[Lucien] I saw this coming, really means what it says; we planned this like an architect.
[Lucien] Its not a fucking game means more dents for Virgil!
7. Are there any interesting details we should be aware of with these shoes?
[Lucien] The insoles screams “I saw this coming”and “it’s not a fucking game”.