European jewellery Brand APM Monaco's Collection ÉTÉ Honours Fashion, Fun, and the French Summer.
Collection Été is APM Monaco's celebration of the Summer season with a vast range of new designs curated into three capsules: Collection Malachite, Collection Soleil, and Collection Meteorites.
All pieces in this collection are inspired by the iconic French Riveria and are a tribute to APM Monaco's heritage, taking inspiration from the sun, stars, beach, the dolce vita, and the adventurous and romantic treasures of the South of France.
Collection Malachite puts a spotlight on the malachite stone; a symbol of health and fortune, and its bright green colour is mood-enhancing. The Malachite pieces display elegant and empowering lines whilst remaining playful.
Collection Soleil is more delicate, with flower and sun-shaped designs incorporated across earrings, necklaces, and bracelets. Two-toned pieces with yellow twists, chain links, and paved white cubic zirconia stones feature heavily in the collection. For the romantics, there are also silhouettes featuring hearts, the moon, and butterfly motifs.
Collection Meteorites is a standout, with Meteorites being synonymous with the APM Monaco jewellery brand. Largely gold, the collection is complemented with white zircon and turquoise beads. This iconic and glamorous collection newly features starry statement necklaces, earrings, and bracelets that can take the wearer from day to night with ease.
About APM Monaco
It started with a female founder and her son in Monaco, Monte- Carlo, 1982. Ariane and Philippe Prette were key manufacturers in gold, diamonds, and other precious stones for acclaimed jewelers around the world.
In 2012, backed by 30 years of dedication and experience in an industry, as well as mastering quality craftsmanship, Philippe Prette, today the CEO, created the brand APM Monaco, together with his wife Kika Prette, the Chief Creative Officer. Their vision came to life because of their combined experience in the jewelry and fashion industries. Today APM Monaco is a leader in the fashion silver jewelry market.
APM jewelry is chic. APM is Monaco, synonymous with elegance, savoir-vivre, and luxury living. APM Jewelry is fashion-forward. APM is street style, catwalks, trends, art. APM is smiling in the South of France. A lifestyle represented by a positive attitude, a sense of welcoming, simplicity and kindness.
"We are 'chic, fashion, and smile'- it's in our creation, production, communication, distribution, and the relationship we have with our internal teams and the APM lovers around the world."