Huntington Beach, CA – October 11, 2023

DC Snowboarding Unveils a Revolutionary Collaboration: The Andy Warhol Collection

03 October 2023

Revolutionizing Art and Snowboarding with a Bold and Disruptive Collection

Media Notes

The Andy Warhol x DC Snowboarding Collection will be available for snowboarders and art enthusiasts on October 11, 2023, at dcshoes.com and select retailers worldwide.
All three product capsules release on October 11.
MSRP's (USD): Neck Gators $29, Beanies $32, Mittens $50, Snow pants + jackets $199-$299, Snowboards $500.
View + select In Bloom Snow Imagery, here (no login needed)
View + select Fragile Snow Imagery, here
View + select Saint & Sinners Snow, here
All imagery must be credited: © The Andy Warhol Foundation for the Visual Arts, Inc.
Social media credits: Used with permission of @warholfoundation (if hashtags are used, please use #warholfoundation)
Disclaimer: The Andy Warhol Foundation grants permission to reproduce the enclosed images solely in conjunction with media reportage and review of this licensed collaboration of Andy Warhol x DC Shoes
Product samples are available on request

In a groundbreaking fusion of art and sport, DC Snowboarding is thrilled to announce the upcoming launch of the highly anticipated Andy Warhol Collection. This collaboration with The Andy Warhol Foundation for the Visual Arts, Inc., pays homage to the iconic artist's spirit of fearless irreverence, pushing the boundaries of creativity and self-expression both on and off the slopes.

If the art world were a mountain, Andy Warhol would undoubtedly be its first snowboarder. Just as he fearlessly broke sacred artistic boundaries and time-honored traditions, DC Snowboarding is embracing his legacy by reimagining snowboarding as a canvas for unparalleled innovation and unrivaled fun. With this collection, DC Snowboarding celebrates Warhol's audacious approach to life and art, translating it into a line of snowboarding gear that promises to turn every run into a masterpiece.

The Andy Warhol Collection transcends the traditional boundaries of both art and snowboarding, capturing the essence of Warhol's disruptive creativity in every piece. From eye-catching snowboard designs that reimagine his iconic works to innovative outerwear that blends cutting-edge technology with artistic flair, this collection is a true testament to the shared values of audacity, nonconformity, and the relentless pursuit of excellence.

We are honored to extend Andy Warhol's remarkable legacy through this unique collaboration; Warhol's spirit aligns perfectly with our brand's ethos of pushing boundaries and embracing originality. This collection is not just about snowboarding; it's about celebrating the art of self-expression and capturing the thrill of defying convention.

- Michael Minter, Head of Global Marketing, DC Shoes.

The Andy Warhol Foundation is delighted to collaborate with DC Snowboarding on this unique project which celebrates Warhol’s enduring non-conformist spirit. Warhol’s legacy continues to impact each generation not only through his work but also through the philanthropic work of the Foundation. Projects such as this generously support the work of Foundation, which has distributed over $280,000,000 in cash grants to arts organizations since its inception.

- Michael Dayton Hermann, Director of Licensing, Marketing and Sales, The Andy Warhol Foundation for the Visual Arts.

About DC Shoes

Since 1994, DC Shoes has been committed to progression—from game-changing skate shoe designs to supporting the most groundbreaking skateboarders, snowboarders, and artists in the world. DC helped shape modern collaboration culture by pioneering partnerships with the likes of Supreme, FTP, Shepard Fairey, Buscemi, Doublet, Carrots, and Needles. In 2023, DC continues to push the envelope with more exciting collaborations. dcshoes.com @dcshoes @dc_womens

About The Andy Warhol Foundation for the Visual Arts, Inc.

As the preeminent American artist of the 20th century, Andy Warhol challenged the world to see art differently. Since its founding in 1987, in accordance with Warhol’s will, The Andy Warhol Foundation has established itself among the leading funders of contemporary art in the United States. The Foundation has distributed nearly $280 million in cash grants which support the creation, presentation and documentation of contemporary visual arts, particularly work that is experimental, under-recognized or challenging in nature. The Foundation’s ongoing efforts to protect and enhance its founder’s creative legacy ensure that Warhol’s inventive, open-minded spirit will have a profound impact on the visual arts for generations to come. Proceeds the Foundation receives from licensing projects such as this contribute to the Foundation’s endowment from which these grants are distributed. For more information please visit warholfoundation.org @warholfoundation