The brand is surging in popularity worldwide; just ask TikTok.
MEDIA SUMMARY
- View the web-sized image gallery.
- Interviews with Onitsuka Tiger representatives are available on request.
- Media tours of the store are available on request.
Fresh from its successful presentation at Milan Fashion Week, the brand introduced its new retail experience to Australia for the first time. The store design marries Onitsuka Tiger's rich Japanese heritage with global luxury.
Onitsuka Tiger hosted an in-store event on Thursday, October 19, to celebrate the opening, where guests enjoyed live music from Juay Kennedy and complimentary KI NO BI G&T's while they shopped the store.
KEY HIGHLIGHTS
- Exclusive Collections - The store offers footwear, apparel and accessories, including select pieces from Onitsuka Tiger’s acclaimed Milan Fashion Week runway.
- Made In Nippon - In addition to an expansive range of footwear, the new store features the reclusive Made in Nippon range (manufactured in Japan)
- Japanese Craftsmanship - dive deep into the brand’s history with displays showcasing its renowned Japanese craftsmanship and heritage.
- Meticulously designed interiors that weave traditional aesthetics with contemporary luxury.
STORE LOCATION
Emporium Melbourne
Ground Floor: Enter via Little Bourke Street Entrance
SHOP G-038/287 Lonsdale St, Melbourne VIC 3000
Ground Floor: Enter via Little Bourke Street Entrance
SHOP G-038/287 Lonsdale St, Melbourne VIC 3000
TRADING HOURS
OPEN 7 DAYS
Monday - Friday: 10 am - 7 pm
Thursday: 10 am - 7 pm
Saturday - Sunday: 10 am - 7 pm
Monday - Friday: 10 am - 7 pm
Thursday: 10 am - 7 pm
Saturday - Sunday: 10 am - 7 pm
ABOUT ONITSUKA TIGER
Onitsuka Tiger creates sports inspired fashion in the pursuit of ultimate comfort and innovative design. The style symbolizes our respect to our heritage and our admiration for refined and contemporary creative styles. Innovative technologies in our products lie where the eyes cannot see. Our full line of products is one of a kind from head to toe. They come to life through craftsmanship that obsesses over quality and detail. We answer the cravings of those who look for a “new luxury” by introducing them to an entirely new value system. onitsukatiger.com IG: @onitsukatigerau #OnitsukaTiger
HISTORY OF THE BRAND
Japanese fashion brand Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports, and heritage with innovation. In1949, Kihachiro Onitsuka established Onitsuka Co., Ltd., the forerunner of ASICS. The brand began with a commitment to promoting youth health, and since then, the Onitsuka Tiger Stripes have become synonymous with one of the most world-renowned athletic brands. The legend lives on today in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to refreshing new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel and accessories.